Manoeuvring the media starts with understanding it and how journalists operate, and then delivering clear and concise messages to build relationships and protect your reputation.
This is where most companies fail because they think it’s about them when, in actual fact, it’s about the media, stakeholders and the public.
They all only want to know about the information that directly affects, has an impact or is relevant to them.
On this KPI exclusive webinar, Sam Elam of Media Manoeuvres, Australia’s leading media training company, will help you to:
• How to find your media angle using lots of KPI examples
• What media you should target
• How to contact journalists
• The common mistakes people make with journalists
Followed by Q & A with Sam.
